Photo: Contributed

The relationship began as a result of the forest fire season.

Fresh Air Mamas for Mamas now also helps during the holidays.

Bike-specialty sports store Kelowna is running a Christmas promotion to make the holiday season a little easier for parents who need support.

“Serving local families is now more important than ever,” said Ryan Olar, who with his wife Amie and other partners owns and operates Fresh Air Kelowna. “Since we first heard about Mamas for Mamas, we’ve been impressed with the work they are doing for Kelowna families and knew we wanted to keep supporting them.”

Fresh Air will accept unopened toys, diapers, wet wipes, infant formula, non-perishable groceries, gift cards, and new or like new clothing at its Harvey (18-2070 Harvey Ave.) and Pandosy (555 Groves Ave.) locations.

Fresh Air was motivated in the summer when forest fires ravaged BC. It looked for organizations in need of help and found that Mamas for Mamas needed a lot. It ran its first charity drive for the Kelowna-based organization in October and is eager to have its first Christmas party for the group.

“We had really good success (in October) so we wanted to see what else we can do for her,” said Amie Olar. “The need always seems to be there and we wanted to do more.”