Expansive views of farmland, combined with rave stories from food and wine producers, paint a tantalizing picture of farming in Salmon Arm.
A three-minute video, the latest offering from Salmon Arm Economic Development highlighting the features of the city and region, shows the community’s agri-food sector.
“From small boutique farms to large businesses, we have everything here. Did you know that Salmon Arm has over 200 farms within its city limits ?! We also have over 600 in the surrounding Shuswap area! “Gave a description for the video.
Economic development manager Lana Fitt said the video initiative began in the early days of the pandemic with a partnership with Downtown Salmon Arm. The focus then was on the retail and hospitality sectors; the message – the community is open to business.
Next up is a high-tech and advanced engineering video.
Morgen Matheson, marketing coordinator for economic development, is also working on a project that includes the two percent hotel tax and event hosting opportunities in Salmon Arm. It would include sports, music, arts and culture, conferences – promoting venues, food, complementary activities, and all the things that make the community a great place to host events, Fitt said.
Matheson said a lot of videos promoting different sectors are in the works.
“To educate the locals and the people who are coming here and wanting to start businesses,” she said.
The farming video, released on February 22nd, features five people telling their stories, discussing why Salmon Arm was a great place for business, praising the benefits of the Launch-A-Preneur program, and providing details about the Food Hub.
These include Jamie Smith from Marionette Winery, Markus Jaeger from Inspired Breads, Chelsea Keenan from Keenan Family Farms, Richard Bell from Farmcrest Foods and Jen Gamble from Food Hub.
The video is not intended as an advertising campaign, but rather as an advertisement for those who want to start or grow a business.
Both Matheson, who worked on the video with Stephen Ingle of Single Shot Productions, and Fitt speak highly of Ingle’s talents.
“We are so happy to have this amazing quality here in our community,” enthused Fitt.
Several people have provided positive feedback on the video, according to Fitt.
“Everyone realizes how proud they are to live in a community that is made up of amazing food producers.”
Continue reading: Salmon Arm receives funding for the Okangan-Shuswap food center
Continue reading: 2011: The end of an era: when the apple was king
Continue reading: 2018: Technology Meet Up showcases a wide range of careers in the technology industry in the Shuswap
marthawickett@saobserver.net
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