KELOWNA, BC – Jennie Brokman has entered a niche market with her Brok Boys brand, designing and manufacturing clothing for boys. And she hopes a recent trip to Los Angeles will raise her company’s profile and, ultimately, sales.
The mother of four sons saw an unsatisfied need in the market, which led them to produce bamboo hats.
“Realizing that I would never make a tutu or a headband, I started looking online for accessories for boys,” Brokman said.
After joining a public relations firm in Vancouver, Brok Boys was invited to showcase and give away their clothing line to actors during an Oscar-parallel but unaffiliated gift event in Hollywood.
“[You] Talk to the celebrity and tell them what your business was and offer them a product, ”she said. “And then the best part was taking a picture with them.”
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Celebrities who impressed Brokman at the event including Richard Kind, best known for his role on the ’90s sitcom Mad About You, and child actress Modern Family Aubrey Anderson-Emmons.
Modern Family child actress Aubrey Anderson-Emmons in a casual hat by Brok Boys.
Richard Kind thanks Jennie Brokman for the hat.
Vincent Ward thanks Jennie Brokman for the casual hat at a recent Hollywood showcase event.
contributed / Global Okanagan
Gilles Marini, an actor on the former HBO series Sex and the City.
Kevin Sorbo from the movie Hercules accepts a gift from Jennie Brokman, owner of Kelowna-based Brok Boys clothing.
Tony Denison from the cast of The Closer.
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Actor and former professional stuntman George Wilbur with Brok Boys owner Jennie Brokman.
contributed / Global Okanagan
“It was phenomenal,” said Brokman. “It was a lot more … than I was hoping for.”
Brok Boys sources bamboo fabrics internationally, but manufactures in Canada, mainly in Kelowna, where the business is at home.
